A lot of the thinking of this is looked at in WIP Week 1 (located here: https://shaunidrought.wordpress.com/2014/09/25/work-in-progress-week-1-may-the-odds-be-ever-in-your-favor/ ) If anything is missing, or unexplained check there.
A not only obvious, but good place to start when re-designing a website is to sit back and ask: What content needs to be displayed here?
A few vital questions surge, what content isn’t here that needs to be? If I had a real client I would ask this, but (un)fortunately I don’t. So, the questions remain at:
What content/information needs to be displayed within the parameters of the page?
What content is most important? / What content has the viewer come here to see?
What content (if any) doesn’t need to be here?
and is anything of importance missing?
Okay, so lets see what sort of information we are presented with. When you Google AUT you get this:
We could assume this is all important information. Obviously here you get caught in the trap of redisplaying all of this information that the user already has on the actual website, or trying to justify the lesser importance paid to information such as the phone number as users already have this information from initially Googling. I think for the sake of being an assignment I will ignore that Google gives you this information and assume that the user had just the URL. Either way, this is relevant information as this is obviously what AUT wants to promote the most.
Theres actually quite a bit of information displayed here, its just not displayed in large blocks of text, more visually. This page is basically just going to be navigated from depending on what the user is looking for. I’m not too partial the idea of using the first page as a keeping up to date with AUT page, like some sort of newsfeed. The reason I don’t think this is an effective use of the homepage is that if someone really wanted this information they would probably like AUT on Facebook or something. This information is given to users much more effectively through social networking. Gets me thinking, maybe I need a twitter feed? Maybe I need to embed a few of AUTs social networking into the homepage? Lets see what they have
It could perhaps be an idea to have both a social networking bar, as well as a subscribe bar, or maybe even instead of. Either way, social networking will need to be addressed in the content of the webpage if I intend to remove it from the homepage.
So what really needs to be on the homepage?
Navigation: Obviously there needs to be the navigational menu which has really waaaay to much information crammed into it (or too many navigational options). This is probably not something that can be changed. There also needs to be the navigation bar to Arion, AUT online and maybe Blackboard? There also needs to be a search bar that I think needs to be a main thing of the homepage as obviously you’re coming here to find something else. There is also this weird ‘Quick Links’, which I think is more of a directory which is also really cool, but could be perhaps a main feature of the page, not so much a navigational bar but a row of icons? Like:
but obviously relative to what the link is, like a book for study areas or library, a map for campuses and a phone for staff directory. There also needs to be a better footer. The layout is pretty horrible and the social media bar is way to big, I think it’s just filling space. Also, the footer text is way to big, and disjointed, it just doesn’t flow nicely. I’m not sure what I’ll do about this.. I think I would remove the Home, Quicklinks, Connect, Contact and Current Students section as this is displayed on the page, literally one mouse wheel roll away, probably even half. It’s sort of silly to have it twice.
I’ve noticed the big ‘Copyright, 2014’ so I guess I’ll be using Ipsum for most of the text. Great.
I could write my own, but it’s not so much about that. I think I will ask Matt if it is okay for me to use Ipsum for this assignment, seems like it may be a little bit of a copout.
Links Menu and Descriptions :hovers
Arion, AUT Online and UniCentral links
Arion: Where applying and enrolled students can access AUT course information, check your enrolment status, make fee payments, update your personal details and view your academic results.
Unicentral: UniCentral is the AUT University Student Portal. Here you will find useful information about you as a student and quicklinks to all the important online systems you will need to use while studying at AUT University.
Main Menu (Over Image)
- Prospective Students (Study at AUT)
- Postgraduate Study
- International Students
- Current (Returning) Students
- Prospective Staff
- Apply for 2015
Secondary Menu (Half way down page)
Quick Links Menu:
- Study Areas
- Staff Directory
- Careers at AUT
- About AUT
- Contact Us
- Staff Directory
Social Networking Menu (icons):
- Contact us
- Instagram (pending)
Search Website (top of page)
Course Search (Search Bar 1)
- Students must select which campus
- Placeholder text (e.g. Communications)
- Must have a ‘View All’ Button
- Must select qualification level
- Bachelor Degrees
- Conjoint Bachelor Degrees
- Bachelor Degree with Honours
- Graduate Certificates
- Graduate Diplomas
- Postgraduate Certificates
- Post Graduate Diplomas
- Must select year
Scholarship and Award Search (Search Bar 2)
- Must have a view all button
- placeholder text ‘e.g Psychology’
- User must select campus
- must select level of study
- Post graduate
The Woolf Fisher Trust and the Auckland University of Technology (AUT) have combined to establish the Woolf Fisher First-in-Family AUT Scholarships to support and encourage young people from families with no history of successful university education to complete a university degree.
Eleven lucky AUT graduates will be winging their way to the United States early in 2015 to take up paid internships as part of the expanded AUT interNZ programme. Launched in 2013, the programme gives AUT graduates an opportunity to experience the changing world through workplace scholarships in US-based businesses.
This year, BMW of North America joins a group of industry-leading brands and will offer two six-month internships at its regional sales and distribution campus in New Jersey. This is the first partnership of its type for the Group with a university in the southern hemisphere.
Improving the entrepreneurial skills of tertiary students is one of the 15 live education projects at the new Science, Technology, Engineering and Mathematics Tertiary Education Centre (STEM-TEC) at AUT University. To achieve this, the project is currently establishing a STEM Student Entrepreneurs Club to encourage graduates to stimulate innovation in the New Zealand tech sector.
A new book edited by Auckland University of Technology (AUT) Professor of Pacific Studies Tagaloatele Peggy Fairbairn-Dunlop, and University of Auckland Associate Professor Eve Coxon brings together the work of Pacific researchers across New Zealand universities, raising their profile and the issues facing Pacific communities in New Zealand and overseas.
AUT University Professor of Neurology and Epidemiology Valery Feigin has been announced as a finalist in two categories of the New Zealand Innovators Awards 2014 – ‘Innovation in Health and Science’ and ‘Most Inspiring Individual’.
AvroKO Hospitality Group, New York
SUITED TO CANDIDATES: Graduating with Bachelor of Business majoring in Marketing, Design, Advertising and/or Sales or Bachelor of Communications Studies (may be also good for a Hospitality Management graduate with less of an operations more of an administrative interest).
WORK MAY INCLUDE: Work with the marketing and new business development teams on existing & future AHG venues and client projects. Marketing: database building & management, social media strategy & monitoring, participation in off-site events, event planning and production, collateral production and maintenance. Proficiency in Adobe (Photoshop, illustrator, InDesign) required. New Business Development: research of new opportunities, information gathering, reporting, meeting management and coordination.
PREFERRED DATES: 12 weeks, starting late January 2015 through to late March (with some flexibility).
BMW North America, New Jersey
WORK MAY INCLUDE: Competitor and consumer insight analysis to identify market trends, assisting with retail implementation project management and assisting the region with quarterly market reviews.
SUITED TO CANDIDATES: Bachelor graduates in Business majoring in Sales, Business Information Systems, Retailing or Marketing or graduates from other degree programmes with strong analytical skills and a passion for the motor industry.
To be eligible for this role, you must be an undergraduate in your senior year (Bachelor or Master) or completing your Bachelors degree in 2014 and be intending to continue with post-graduate study in 2016. We are looking for two graduates, one starting in March and one in September.
PREFERRED DATES: approx. 27 weeks (6 months) per internship, One from March to September/beginning October 2015, the other from September/ beginning October 2015 to March 2016. There will be an overlap of two weeks with these roles.
Kiwi Landing Pad, San Francisco
WORK MAY INCLUDE: Supporting marketing and communications for Kiwi Landing Pad and its tenants, through a range of activities, in particular social media where a keen interest is vital. Working alongside some of New Zealand’s top entrepreneurs and start up technology companies, this role offers a unique insight into Silicon Valley and the role marketing and communications plays.
SUITED TO CANDIDATES: Graduating with Bachelor of Business or Communications Studies.
PREFERRED DATES: 12 weeks, starting late January 2015.
Paramount Recording Studios, Los Angeles
WORK MAY INCLUDE: Assisting studio staff with general daily duties to maintain the regular operations of the studios. Students with a strong interest in the music business preferred.
SUITED TO CANDIDATES: Graduating with Bachelor of Creative Technologies or Bachelor of Computer and Information Sciences
PREFERRED DATES: 8 weeks, starting January, 2014 (up to four days per week).
Play Rugby USA, New York
SUITED TO CANDIDATES: Graduating with Bachelor of Sport and Recreation or Bachelor of Communications Studies. Applicants with experience in rugby are preferred.
WORK WILL INCLUDE: Half of this role will be office-based and the other half coaching, combining communications and technology skills with coaching, tutoring and mentoring youth in the afternoons. Office work will have a specific focus on enriching the organisation’s communications platform, creating cohesive content and more effectively integrating & maximizing the potential impact of social media.
PREFERRED DATES: 12 weeks, starting January 2015 (with some flexibility).
PUBLIC Restaurant, New York
SUITED TO CANDIDATES: Graduating with Bachelor of International Hospitality Management.
WORK MAY INCLUDE: Restaurant front of house operations (serving, hosting, management trails, training and support, scheduling, staff training, review and development); Corporate Office (marketing and PR, payroll, purchasing, budgets). Restaurant back of house operations (culinary stages, menu development and costing, kitchen staffing and purchasing).
PREFERRED DATES: 12 weeks, starting late January 2015 through to late March (with some flexibility).
Red Antler, New York
WORK WILL INCLUDE: Assistance with web design. Applicants with an interest or experience in web design, user interface, and interaction or user experience design are preferred.
SUITED TO CANDIDATES: Graduating with Bachelor of Creative Technologies, Bachelor of Design or Bachelor of Communication Studies with an interest or experience in web design, user interface, and interaction or user experience design. Candidates interested in this role are invited to submit samples of work so Red Antler can get a sense of your design style and identify the type of work you would be suited to.
PREFERRED DATES: 13 weeks, starting 2 February, 2015.
Saatchi & Saatchi NY, New York
WORK MAY INCLUDE: Assisting a range of teams from various departments including creative, advertising, marketing and design. Candidate’s strengths will be suited to one or more of these departments so the ability to be flexible and adaptable is ideal with a passion to learn essential.
SUITED TO CANDIDATES: Graduating with Bachelor of Business majoring in Advertising, Design, Marketing; Bachelor of Communications Studies majoring in Advertising Creativity, Digital Media or Bachelor of Design majoring in Digital Design, Graphic Design.
PREFERRED DATES: 12 weeks, starting late January, 2015.
Westpac Americas, New York
WORK MAY INCLUDE: General assistance to Westpac’s team in New York City, a fairly small but focused office, offering the suitable candidate insight into the global financial markets.
SUITED TO CANDIDATES: Graduating with Bachelor of Business majoring in Accounting or Finance.
PREFERRED DATES: 12 weeks, starting January, 2015.
Zolfo Cooper, New York
WORK MAY INCLUDE: With supervision, you may have the opportunity to work with a team in a variety of activities throughout the restructuring process including building and analysing financial models, preparation of filing for and exiting Chapter 11, preparation and review of business plans, due diligence process. You may support senior members of the firm with research, proposals and pitches or monitor various industry publications and sources to identify troubled companies. You might analyze financial and industry data to research specific issues for targeted companies and maintain reports regarding the status of troubled companies and the firms related marketing efforts for those companies on the watch list. You will adhere to the highest degree of professional standards and maintain strict client confidentiality.
SUITED TO CANDIDATES: Graduating with Bachelor of Business majoring in Accounting, Business Information Systems, Economics, Finance, International Business, Management.
PREFERRED DATES: 8 weeks, starting January, 2015.
Study at AUT / Being a Student
How many links can we fit on one page? Let’s find out.
I would really like to use the content from this page but I don’t think I can, so back to ipsum we go. I will use the headers however.
I think I will go with the idea of icons again and separating the page into a grid layout, not bullet points. I also need a new navigation menu for Enquire, Apply, Email and Print, while keeping the main menu bar that doesn’t move through out the pages (I guess I’ll need a common CSS).
Also, on this page there is no big ugly footer (whaaaaaaaaaaaaat?) This one looks much nicer. [Side Note: I giggled when the last updated date was Valentines day, aint nobody got time for <3] There is not a lot to this page, and I imagine that there wont be too much to the other pages similarly, just changing the names of the links and where they go and rearranging some ipsum.
This page is basically just links to download the PDF prospectus guides for AUT (22). What I would like to do is make this a grid as well with small captions underneath with a link to that books page on the website. I feel like this page is under utilised and could be a lot cooler as well as offer a lot more information to students. There isn’t really a lot to say here, I will still have common styles as well as a footer and a header, which this page lacks. Either way, the content for this page will be all of the guides laid out in a similar fashion.
Contact Information and About AUT
I feel like this is most definitely going to be the hardest page to layout. There is a lot of information here, which is pretty much all needed. I think I need to make a basic layout for one contact information set, and then multiply to use as a template. As for the facts and figures, this is going to need to be in a table, just the table will look a lot nicer. Same thing goes with this page, needing the navigational menus and probably the same footer throughout the whole website. There is some information here that is missing – I would like to add the location (like a map) of where AUT is. I will do this by embedding Google Maps.